Ben Collins Media


Hello world.

Hi, how are you?

According to neuroscientist Nancy Andreasen, creativity has four stages:

  1. Preparation
  2. Incubation
  3. Inspiration
  4. Production

This is important. To create, you must first be prepared. That's obvious. Then you incubate. That means periods of rest, i.e. meditation, recreation, exuberant internet flame wars, etc.

Inspiration is less actionable. It feels like magic when it happens, but is really the direct result of those first two phases. You can't plan to be inspired, but you can plan for items one and two.

Production is also important. How many ideas do you have that haven't been brought to fruition? How big of a genius are you if nothing gets done? The answer is NONE! You are NONE, a.. genius. I guess.

I have a lot of ideas, and most of them I don't pursue. But I want to write them down, and I hope to do so here. And if someone else sees one of my ideas and takes action, thank GOD! One less thing on my plate. Let's open source some ideas. I may have ripped this "ripping ideas" idea from Wired founder Kevin Kelly, but that's fine, now we're getting meta.